CASE STUDY
World Leading Music and Entertainment Company – Enhancing Data-Driven Decision-Making with Cross-Team Data Analytics
The Problem
- High data demand from multiple departments.
- Deep-dive analysis requirements across various areas.
- Resource constraints and a need for streamlined reporting.
The Solution
- Centralised analytics hub for efficient data requests.
- Utilisation of Bigquery, Google Data Studio, and statistical modelling.
- Automation of report generation.
- Innovative influencer marketing reporting.
- Customised Slack bots for real-time notifications.
- Incident management scoring system for prioritisation
